They have designed jeans not just for the anorexic stick insect super models but for the curvier figure. The REAL woman.
The Levi’s Curve ID jeans are designed to fit the curves of a woman’s body. They focus on shape and proportion, rather than just size. After being measured at the waist and hips, a woman is defined as either:
Slight Curve: for the woman whose jeans usually fit in the hips and thighs but are too tight in the waist
Demi Curve: for the woman whose jeans usually fit in the waist, but don’t flatter the figure
Bold Curve: for the woman whose jeans usually fit in the hips and thighs, but gap in the back.
Source URL: https://geofflow.blogspot.com/2010/09/all-arses-were-not-created-equal.html
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